Arun Srinivas will lead the mandate to shape the role Facebook’s apps can play in enabling businesses, supporting India’s economic recovery, and more.
Facebook on Monday announced that it has appointed Arun Srinivas as the Director of Global Business Group. He will lead the strategy and delivery of the India Marketing Solutions charter that focuses on large advertisers and agencies.
Srinivas will spearhead Facebook’s strategic relationship with India’s leading brands, agencies, and partners to drive the company’s revenue growth in key channels, and partner the media and creative ecosystems for accelerating the adoption of digital tools by businesses. The company’s key business vertical teams, agency teams, and business solutions teams will report to him. Sandeep Bhushan, Director and Head of Global Marketing Solutions, Facebook India, said, “I am thrilled to welcome Arun as he joins our team as Director GBG, and leads the mandate to shape the role the Facebook family apps can play in enabling businesses, supporting India’s economic recovery, and building the digital advertising ecosystem of the country. ”