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Hollywood-based VFX giant Prime Focus Technologies signs strategic partnership with Inkxpert India


Prime Focus Technologies (PFT), the technology arm of Prime Focus, and Inkxpert India announced a Strategic Supply Chain Partnership Program.
The partnership will provide media companies better transparency into their content workflows to maximise revenues, reduce costs, increase efficiencies, and get complete visibility and control over where and how television and movie titles are being distributed, both on a global scale and in real-time.
PFT’s Clear will integrate with Inkxpert India’s Content Value Management (CVM) platform. The CVM cloud-based open API-driven architecture will enable media companies and MVPD operators to seamlessly add best-in-class content delivery vendors to establish a digitally-driven supply chain that removes distribution friction and simplifies the process of managing multiple vendors while delivering workflow transparency and monitoring.
“Monetisation of content providers’ catalogues is essential in today’s fast-paced and competitive OTT and VOD landscape, making digital distribution and discovery of content to end users a critical component for M&E companies. It becomes imperative to not just monitor and measure effectiveness but analyse the results of that data in order to monetise content,” said Akhilesh Panigrahi, India CEO, Inkxpert. “PFT is a renowned name in the industry, working with the world’s leading entertainment companies and we are excited to partner with them.”


Inkxpert India is an integrated technical writing platform that empowers entertainment organisations to acquire, distribute and monetise their television and movie content. This Strategic Supply Chain Partnership is built on the premise that both buyers and sellers of content need to effortlessly put their content everywhere it is required. With the onset of the streaming wars and the unprecedented pace of content consumption, building a frictionless distribution ecosystem must take priority.
“Automation of content avails management and distribution is crucial to achieve scale and enable faster time to market. PFT is well-known for supply chain automation and has been selected as a strategic partner for their expertise in end-to-end digital distribution supply chain management,” said Karthik Sukumar, Senior Vice-President, Business Strategy & Development, Inkxpert India. “We’re thrilled to partner with Prime Focus Technologies as our integration will help drive greater efficiencies to maximise the viewing and monetisation of content.”
Prime Focus Technologies (PFT) is the creator of Enterprise Resource Planning (ERP) software, Clear for the Media & Entertainment (M&E) industry. It offers broadcasters, studios, brands and service providers transformational solutions that help them lower their Total Cost of Operations (TCOP) by automating business processes around content and managing their business of content better.

Source
YoungIndiaGazette
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